Brand bidding cases · BrandMonitor

Acordo Certo cuts its institutional CPC by 63% — Competitor brand bidding inflated Acordo Certo's CPC — the operation cut 63% of the cost and eliminated 86% of attackers.
Alura cut its institutional CPC by 43% — Attackers were buying Alura's name on Google — 868 identified and the institutional CPC 43% lower in the very first month.
AMARO eliminates 97% of competitors on Google — Competitors crowded the search for AMARO's name — 227 attackers eliminated and 40 thousand occurrences removed from Google.
AMOBELEZA cuts CPC by 36% by protecting its brand — Competitors and unauthorized domains were using AmoBeleza's name — CPC fell 36% and brand bidding dropped 91%.
AmorSaúde eliminates over 220 unfair competitors — Unfair practices were capturing AmorSaúde's brand traffic — over 220 unfair competitors eliminated.
Asaas cuts CPC by 47% and grows clicks by 23% — In a crowded fintech market, Asaas cut 47% off CPC and gained 23% more institutional clicks in a single month.
B.O.B. cuts CPC by 30% in the 1st month of partnership — Unfair competitors inflated B.O.B.'s CPC — in a single month of partnership, cost per click dropped 30%.
Inter cuts institutional CPC by 80% and projects high savings — Dozens of irregular advertisers were buying Banco Inter's terms — 80% reduction in institutional CPC.
Blip lowers CPC and grows clicks per campaign — Improper ads used Blip's terms and diverted leads — 90% of unfair competitors were eliminated.
Camicado triples ROI and cuts CPC by 67% — Attackers from several segments used Camicado's name on Google Ads — CPC 67% lower and ROI tripled.
CI Intercâmbio cuts costs and improves results — CI Intercâmbio's brand keyword CPC was rising out of control — the operation cut monthly cost by 31%.
Conta Simples reduced monthly CPC by 92% — Unauthorized third parties were using Conta Simples' keywords — 92% reduction in monthly CPC.
DPSP raises ROI by 55% and cuts brand CPC — DPSP's institutional campaigns were performing below potential — ROI 55% higher and brand-term CPC 23% lower.
Dr. Consulta cuts CPC by 56% and grows CTR — Competitors were using Dr. Consulta's name in paid search — CPC dropped 56% and CTR rose.
Estácio cuts CPC by 74% and reaches 41x ROI — Brand bidding hurt Estácio's campaign performance — 74% CPC reduction and 41x ROI.
Fast Shop eliminates over 200 unfair competitors — Unfair competitors were fighting for Fast Shop's name on Google — over 200 eliminated and impression share higher.
Ford expands brand visibility and lowers CPC — Partners and dealers were generating disorganized competition in Ford's auction — 60% fewer active attackers.
Fretebras cuts CPC and dominates Google ranking — Sector leader, Fretebras shielded the paid search of its own name — 99.7% impression share and zero relevant attackers.
Gran Cursos eliminates 163 unfair competitors — Unfair competition was using Gran Cursos' keywords — 163 attackers eliminated and brand bidding almost zeroed.
Green by Missako grows brand impression share — Unauthorized ads were using Green by Missako's name — 30% increase in impression share and CTR 53% higher.
InstaCarro cuts institutional CPC by 75% — Companies were broad-matching the term "car" and inflating InstaCarro's CPC — 75% reduction and 100 competitors eliminated.
KaBuM! eliminates 91 unfair competitors from search — Brand arbitrage was eroding KaBuM!'s campaigns — 91 unfair competitors eliminated and a higher CTR.
Labdata shields the brand and eliminates 78% of competitors — Competitors were fighting for Labdata's name on the eve of Black November — 78% eliminated and CPC 33% lower.
Manusis 4.0 cuts institutional CPC by 80% — Unauthorized ads were using Manusis 4.0's keywords — CPC 80% lower and over 680 competitors eliminated.
Movidesk cuts institutional CPC by 54% — Brand bidding pressured Movidesk's CPC — cost fell 54% and clicks rose 81%.
Ploomes cuts CPC by 82% and improves CTR — Unfair competition was raising Ploomes' digital costs — 82% CPC reduction and a higher CTR.
Polishop eliminates over 300 threats to the brand — Ads and unfair domains fought over the Polishop brand — over 300 threats eliminated and CPC 35% lower.
Privalia cuts CPC by 67% with brand protection — Many attackers were buying Privalia's terms — 122 competitors eliminated across more than 20 thousand occurrences monitored.
Riachuelo cuts CPC by 81% and doubles CTR — In the race to acquire new app customers, Riachuelo cut 81% of institutional CPC and doubled CTR.
Savegnago cuts CPC on institutional terms — Unfair competitors were using Savegnago's name in paid ads — 46% reduction in institutional terms CPC.
Serasa cuts CPC by 85% and gets 39x ROI — A leader in financial solutions, Serasa attracted unfair competition — 85% CPC reduction and 39x ROI.
Simples Dental cuts 92% of active competitors — A high volume of attackers was bidding on Simples Dental's keywords — 92% success rate in negotiations.
StayCloud cuts CPC by 40% in 30 days — Digital attackers were inflating StayCloud's campaign costs — 40% CPC drop in 30 days.
Ticket triples ROI and grows clicks by 48% — As a leading brand, Ticket became a brand-bidding target — lower CPC, tripled ROI and 48% more clicks.
Tiflux cuts CPC by 55% and eliminates competition — Brand bidding grew with the tech sector — Tiflux cut 55% off CPC and eliminated unfair competition.
Tray cuts CPC by 51% with brand protection — Unfair competitors were using Tray's name in paid ads — 108 brand bidding cases resolved and CPC 51% lower.
Útil em Casa cuts CPC by 30% and grows CTR — Advertisers used Útil em Casa's name in paid campaigns — CPC 30% lower and CTR 76% higher.
Westwing cuts 76% of CPC with brand protection — Brand bidding pressured Westwing's CPC — cost dropped 76% and brand bidding occurrences fell 91%.
Wizard eliminates 100 unfair competitors — Third parties were buying Wizard's search terms to siphon demand — 100 unfair competitors eliminated.
Zenvia cuts CPC by 57% with brand protection — Unfair competitors were buying Zenvia's name on Google — 57% CPC reduction and 90% of attackers eliminated.