Automotivo & Logística
Fretebras cuts CPC and dominates Google ranking
Sector leader, Fretebras shielded the paid search of its own name — 99.7% impression share and zero relevant attackers.
- 22% total institutional CPC reduction
- 99.71% Impression Share
- 0 relevant attackers today
About the client
Founded in 2008 in Catalão (Goiás), Fretebras stands out as the largest road freight transport platform in Latin America. Using cutting-edge technology, the startup simplifies, secures and optimizes the freight journey. With an impressive database that includes more than 880 thousand registered truck drivers and 18 thousand subscribed companies, Fretebras provides a direct connection between validated drivers and verified freight, all through fully digitized management. Annually, the platform handles more than 20 million cargo transactions, generating up to 50% more profit for drivers and significant 25% cost savings for carriers.
The challenge
As a leader in its segment, Fretebras recognized the importance of improving its protection strategies for paid search ads. The challenge lay in identifying and neutralizing unfair competitors that were inflating the brand's cost per click (CPC), hurting campaign effectiveness and harming results. For that, Fretebras sought solutions to mitigate this impact, implementing measures to ensure their campaigns were economically viable and strategically advantageous.
The solution
With continuous monitoring, our Brand Strategy team was responsible for analyzing the collected data and implementing measures directed at the identified attackers. Our main goal was to improve the "impression share" of the company's institutional campaigns. With dedication and effort, we achieved an impressive increase in this metric, lifting it to 99.7%. We also significantly reduced cost per click (CPC), with a notable 22% drop. These results not only strengthened Fretebras's market position but also effectively optimized return on advertising investment, ensuring a more robust and competitive presence in the digital environment.
With BrandMonitor's support, we managed to significantly reduce our institutional CPC and reallocate part of the budget to other campaign fronts, which helped us expand brand reach. We received daily reports and held regular meetings that made it easier to identify competitors and track the progress.