SaaS & Tech
Tiflux cuts CPC by 55% and eliminates competition
Brand bidding grew with the tech sector — Tiflux cut 55% off CPC and eliminated unfair competition.
- 55% CPC reduction
- 80% brand bidding reduction
- 86% success rate in eliminating competitors
About the client
Tiflux is a prominent company in developing business management software solutions in Brazil. Offering innovative products and personalized services, Tiflux serves a wide range of customers, from small startups to large corporations, always focused on continuous improvement and excellence in customer service.
The challenge
With the accelerated growth of the technology sector and the intensification of competition, Tiflux faced a critical challenge: the increase of brand bidding practices. Unfair competitors were using Tiflux's brand terms in their digital marketing campaigns to divert traffic and sales, negatively impacting results and confusing consumers. The challenge was clear: implement effective strategies to identify and combat these practices, preserving brand integrity and consumer security.
The solution
To face this challenge, BrandMonitor started intensive monitoring of online activities related to the Tiflux brand. Using advanced technologies and a team specialized in brand protection, BrandMonitor was able to quickly identify and act against the improper use of the brand. The strategy involved direct action against attackers to protect the brand. This proactive approach led to the elimination of 86% of the notified unfair competitors. As a consequence, Tiflux's CPC (Cost per Click) was reduced by 55%, demonstrating a clear improvement in the efficiency of digital campaigns.
The partnership with BrandMonitor was a turning point for our digital marketing strategy. The quick identification and elimination of unfair competitors not only led to a significant reduction in our costs, but also increased the visibility and trust of our brand in the market. The BrandMonitor team is extremely professional, dedicated and strategic, supporting us from the very beginning with detailed analyses and decisive actions.