Varejo
Westwing cuts 76% of CPC with brand protection
Brand bidding pressured Westwing's CPC — cost dropped 76% and brand bidding occurrences fell 91%.
- 76% CPC reduction
- 91% reduction in brand bidding occurrences
We were able to work more efficiently on Westwing's marketing strategies and the partnership with BrandMonitor transformed our approach, letting us protect the integrity of our brand and optimize our advertising costs. The significant reduction in active attackers not only cut our costs, but also improved the efficiency of our campaigns. The BrandMonitor and Elementar teams proved extremely proactive and effective in their actions, ensuring that our online presence was safe and reliable.