SaaS & Tech
Blip lowers CPC and grows clicks per campaign
Improper ads used Blip's terms and diverted leads — 90% of unfair competitors were eliminated.
- 90% unfair competitors eliminated
- 12k monitoring checks performed
- 50 unfair competitors found
About the client
Blip is a platform for smart, secure and complete interactions, designed so every brand can evolve its exchange with customers without being tied to the past. Through our solutions, we help companies achieve great results in service, relationships and sales on the digital channels customers prefer, like WhatsApp.
The challenge
Because the brand stands out in the market and leads the niche it operates in, the BrandMonitor team identified the use of terms belonging to Blip's domain in several improper ads. Thus, qualified leads were being diverted to sites of potential unfair competitors. Throughout the monitoring, more than 50 unfair competitors were found, with a 90% elimination success rate. The focus was to protect the brand's customers from potential threats and to enable a boost in marketing campaign efficiency.
The solution
Through digital monitoring with over 12 thousand ads reviewed, BrandMonitor delivered special value by helping send alerts and notifications to competitors who improperly used our brand. By running the full process — from monitoring competitors or potential fraudsters all the way to notification — it makes marketing professionals' lives much easier, allowing them to focus on more strategic brand questions.
In a short time, BrandMonitor has become a key partner in monitoring and reducing improper use of our brand in the digital environment, especially on Google.