SaaS & Tech
Manusis 4.0 cuts institutional CPC by 80%
Unauthorized ads were using Manusis 4.0's keywords — CPC 80% lower and over 680 competitors eliminated.
- 80% CPC reduction
- 48% Impression Share increase
- +680 unfair competitors eliminated
About the client
Manusis4 is an innovative company that stands out in asset maintenance management. With a robust and intuitive platform, it offers cutting-edge technology solutions to optimize processes, reduce costs and increase operational efficiency for companies. Its main goal is to transform the way organizations manage their assets, promoting predictive and preventive maintenance through an intelligent and integrated system.
The challenge
Manusis4 faced challenges with unfair competition practices in the digital environment, particularly through brand bidding, with unauthorized ads using brand keywords. These unfair ads were diverting traffic and hurting brand perception and visibility online. The main goal was to drastically reduce these occurrences and eliminate the attackers harming Manusis4's integrity.
The solution
To solve these problems, BrandMonitor was engaged to implement a continuous and rigorous monitoring system capable of identifying and recording every brand bidding and unfair ad occurrence. BrandMonitor monitored key brand terms, recording and analyzing each occurrence in detail. Since the start of the partnership, Manusis4 has achieved an 80% reduction in cost per click (CPC), followed by a 48% increase in the percentage of first-position impressions and the elimination of more than 680 unfair competitors. These results showed the efficiency of the measures adopted, ensuring maximum visibility and integrity for the brand.
BrandMonitor's work was essential to protect our brand and optimize our advertising investments. With an agile and efficient approach, we significantly reduced unfair practices, ensuring greater visibility and integrity for Manusis4. The partnership allowed us to focus on our sustainable growth and the continuous improvement of our services.