Fintech
Ticket triples ROI and grows clicks by 48%
As a leading brand, Ticket became a brand-bidding target — lower CPC, tripled ROI and 48% more clicks.
- 17% CPC drop in just 4 months
- 42% increase (+28k) in monthly clicks
- 35% CTR on institutional keywords
About the client
The Ticket brand, owned by Edenred, has been a historical leader in the meal-voucher sector in Brazil since 1976, achieving a long-standing leadership position notably with Ticket Restaurante. It offers a range of innovative products and services, serving more than 130 thousand client companies, benefiting more than 7 million employees and collaborating with more than 620 thousand accredited establishments across the country.
The challenge
Ticket faced a challenge protecting its brand and institutional identity. Due to its prominent position in the market, it became the target of attackers who bought company-related keywords. This led to unfair competition and possible consumer confusion, with people potentially being directed to sites or information unrelated to Ticket.
The solution
After the monitoring phase, our Brand Strategy team alongside the GhFly Agency team took responsibility for analyzing the data obtained and conducting mediation efforts with the identified attackers. The main goal was to lower CPC and increase the CTR of institutional campaigns. In this process, we successfully achieved positive results, with more than 100 attackers recognized and notified, a 17% drop in Cost per Click and a rise to 35% in click-through rate. Cleaner, boosted campaigns.
Working in partnership with BrandMonitor and GhFly was an amazing experience for our team. The collaboration was key to improving Ticket's protection. With BrandMonitor's efficient monitoring and GhFly's creative strategies, we achieved really positive results. The brand's campaigns are now more effective than ever, reaching our target audience in a more targeted way and protecting our image from attackers. We are excited about the progress and looking forward to the next results!