SaaS & Tech
StayCloud cuts CPC by 40% in 30 days
Digital attackers were inflating StayCloud's campaign costs — 40% CPC drop in 30 days.
- 40% CPC drop in 30 days
About the client
StayCloud was facing a significant rise in the costs of its digital marketing campaigns, especially in cost per click (CPC), due to the presence of digital attackers inflating values by competing for the brand's keywords. The direct impact was higher advertising investment and a drop in campaign efficiency.
The challenge
StayCloud was facing a significant rise in the costs of its digital marketing campaigns, especially in cost per click (CPC), due to the presence of digital attackers inflating values by competing for the brand's keywords. The direct impact was higher advertising investment and a drop in campaign efficiency.
The solution
BrandMonitor began monitoring and fighting brand attackers, implementing strategic actions to remove competitors that were inflating campaign costs. In less than 30 days, the solution led to the elimination of attackers and the optimization of CPC values, using advanced monitoring and brand bidding technologies.
The partnership with BrandMonitor was essential to lower our advertising costs, letting us reallocate that saved budget to new opportunities — a result that directly impacted the efficiency of our campaigns and the return on investment.