Educação
CI Intercâmbio cuts costs and improves results
CI Intercâmbio's brand keyword CPC was rising out of control — the operation cut monthly cost by 31%.
- 31% monthly CPC reduction
- 8% monthly CTR increase
- 11% increase in 1st position impressions
About the client
CI Intercâmbio is the leading company in the international exchange and education sector in Brazil, offering a wide range of educational programs such as language courses, high school abroad, internships and work programs in several countries. With more than 36 years in the market, CI Intercâmbio is recognized for its strong digital presence and commitment to service quality.
The challenge
CI Intercâmbio faced a significant rise in cost per click (CPC) on its brand keyword campaigns. This rise directly hurt the ROI of its digital campaigns and made it harder to maintain competitiveness against unfair competitors who used aggressive bidding on CI Intercâmbio brand keywords.
The solution
BrandMonitor implemented a continuous keyword and brand bid monitoring solution. Using advanced brand attacker detection and removal technologies, BrandMonitor helped CI Intercâmbio identify and eliminate unfair competitors that were inflating campaign CPCs. The monitoring also enabled improvement in the distribution of 1st-position impressions and campaign adjustments based on performance data.
The initiative with BrandMonitor was an important step in establishing healthier practices in our market and ensured that more people looking for our services can find us more easily. As a result, we significantly optimized our advertising investments and directed our efforts more precisely.