Saúde
AmorSaúde eliminates over 220 unfair competitors
Unfair practices were capturing AmorSaúde's brand traffic — over 220 unfair competitors eliminated.
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- +220 unfair competitors eliminated
- 89% success in eliminating attackers
About the client
AmorSaúde is the largest network of popular clinics in Brazil, offering fast and affordable access to medical consultations, lab exams, dental care and several health services. Present across multiple regions of the country, the brand has consolidated itself as a benchmark in quality care, democratizing access to private healthcare with affordable prices and broad coverage.
Known for its capillarity and innovation in the health sector, AmorSaúde is considered one of the main networks in the popular clinics market, standing out for reliability and the mission to facilitate medical care for millions of Brazilians.
The challenge
AmorSaúde faced a competitive landscape marked by the rise of unfair practices from competitors, who engaged in brand bidding and other forms of brand violation to improperly capture digital traffic. These competitors appropriated the company's institutional terms in paid media campaigns, hurting the user experience, diverting potential patients and, above all, impacting brand reputation.
The problem was not restricted to financial losses: each diverted click also meant a risk that patients would be drawn to competing services that might not guarantee the same quality. The urgency to solve the issue was directly tied to protecting the AmorSaúde brand as a strategic market asset, ensuring that its digital presence was clean, safe and free of violations.
The solution
BrandMonitor started the work with detailed scenario mapping, precisely identifying the attackers acting on the AmorSaúde brand. The analysis revealed hundreds of active attackers and over 10 thousand registered occurrences, exposing the severity of the violation and the need for immediate action. Based on this diagnosis, robust evidence was collected to support a tailored protection strategy, always conducted strategically and in close partnership with the client.
From there, actions combining proprietary keyword tracking technology, regulatory intelligence and specific legal handling were implemented. Each case was framed within defined protocols, ranging from formal notifications to mediation processes in recurring cases. This systematic approach allowed efforts to become progressively more assertive, escalating communications when necessary and ensuring efficiency in the fight against unfair practices. This close follow-up was key to maintaining operational control and anticipating competitors' moves.
The immediate impact of this strategy was clear: in the very first months, a significant reduction in occurrences was observed, along with the definitive elimination of more than 220 brand attackers. The BrandMonitor Score — BrandMonitor's proprietary index that measures brand health — reached its highest level since the start of the partnership, reflecting not only the effectiveness of the actions but also the strength of the shield built. The result was a much more protected brand, better organic results and strengthened digital reputation.
The partnership with BrandMonitor was essential to shield AmorSaúde against brand appropriation. We eliminated unfair competitors, lowered CPC and saved on media — gains that directly impacted our efficiency and brand protection.