Varejo
Riachuelo cuts CPC by 81% and doubles CTR
In the race to acquire new app customers, Riachuelo cut 81% of institutional CPC and doubled CTR.
- 81% total institutional CPC reduction
- 132% CTR increase on the site link
- ROAS increase in 5 months of partnership
About the client
Riachuelo, with its 70 years of history, is one of the biggest fashion companies in Brazil. With more than 300 stores across the country and an intuitive online shopping channel that offers fast delivery, the brand stands out for constantly updating with the latest trends and innovating in every new collection. Beyond providing easy access to fashion, Riachuelo is committed to quality and style in every piece it offers, ensuring a unique experience of accessible and contemporary fashion for every consumer.
The challenge
Riachuelo was consolidating a strategy focused on acquiring new customers through the brand's app. With meticulously planned campaigns to drive conversion and ROAS (Return on Advertising Spend) growth, the collaboration aimed to optimize digital presence and expand Riachuelo's reach in the market. The challenge was to integrate BrandMonitor's expertise into this strategy, ensuring brand protection by eliminating improper use of the term "Riachuelo" and reducing the costs associated with unauthorized brand variations. By joining forces, the companies aimed not only to increase digital marketing campaign efficiency but also to strengthen Riachuelo's reputation and identity in the digital environment in a safe and controlled way.
The solution
Communication between the BrandMonitor team and Riachuelo's media team played a key role in the result achieved. Regular monitoring provided detailed reports to the media team, allowing joint analysis of the collected data. While the media team worked on optimizing the campaigns to maximize performance, BrandMonitor mediated agreements to neutralize the agents improperly using the Riachuelo brand.
This strategic collaboration not only strengthened the effectiveness of digital marketing initiatives but also actively protected the integrity of the Riachuelo brand, ensuring a safe and favorable environment for its customer acquisition campaigns through the app and other digital platforms.
Receiving BrandMonitor's daily reports was essential to see how our terms were being used — something we couldn't see any other way. Our campaigns were already showing results with Media.Monks Brasil and BrandMonitor came in to be the technology that boosted our performance. Beyond being a solution that reduces our costs, we're also reaching our customers without diversions and protecting the purchase journey and our brand. We are very pleased and looking forward to the next results!