Automotivo & Logística
InstaCarro cuts institutional CPC by 75%
Companies were broad-matching the term "car" and inflating InstaCarro's CPC — 75% reduction and 100 competitors eliminated.
- 75% institutional terms CPC reduction
- 120 competitors found
- 100 competitors eliminated
About the client
InstaCarro is an online platform that enables fast and secure used car deals in Brazil, helping people who want to sell their cars at the best price and as quickly as possible. Through a simple and transparent process, InstaCarro connects sellers to a vast network of certified buyers, ensuring fair and hassle-free negotiation. The platform also offers free appraisals and detailed vehicle inspections, ensuring customers get fair, competitive offers, while buyers have the peace of mind of acquiring cars with a quality guarantee.
The challenge
Our main goal was to get companies that were broad-matching the word "car" to remove that term, since this directly influenced the CPC of the word "instacarro". This challenge arose due to the high competitiveness of the used car sales market, where generic keywords like "car" are heavily disputed and significantly raise advertising costs. The presence of these companies in search results also diluted InstaCarro's brand visibility, making it harder to attract potential sellers and buyers.
The solution
Through the principle of good faith, we managed to mediate more than 100 agreements that made InstaCarro's campaign generate incredible efficiency. This process involved careful negotiations and the building of collaborative relationships with other companies in the sector. The mediation of these agreements also led to a significant reduction in advertising costs while increasing the relevance of InstaCarro's campaigns. In other words, the strategy not only optimized CPC but also expanded the brand's presence in search results, improving return on investment and consolidating InstaCarro as a leader in the used car sales market.
The impact of competitors on our institutional CPC was far bigger than we imagined. Only after hiring BrandMonitor we managed to eliminate most of our competitors who were buying our brand on Google Ads. We had great results: our CPC dropped more than 75% in less than 3 months!