Educação
Gran Cursos eliminates 163 unfair competitors
Unfair competition was using Gran Cursos' keywords — 163 attackers eliminated and brand bidding almost zeroed.
- 85% reduction in competitors
- 99% reduction in brand bidding
- +163 unfair competitors eliminated
About the client
Gran Cursos is a national benchmark in preparing candidates for civil service exams, offering a wide range of online and on-site courses. With years of experience in the education sector, the company stands out for the quality of its faculty and the effectiveness of its didactic materials, helping thousands of students reach their professional goals.
The challenge
The company faced a scenario of unfair competition in the digital environment, with "brand bidding" practices — ads using brand keywords without authorization — diverting traffic and negatively affecting brand perception. The peak of these activities highlighted the urgency of an effective solution to protect the company's online presence. The main goal was to significantly reduce the number of brand bidding occurrences and eliminate the attackers harming Gran Cursos's visibility and integrity.
The solution
To solve the problem, BrandMonitor was engaged to tackle this challenge, implementing a continuous monitoring system to identify and record every occurrence of unfair ads involving Gran Cursos with rigorous monitoring of brand terms. BrandMonitor's strategy involved detailed analyses and direct contact with ad authors to mitigate unfair practices. This meticulous work led to an 85% reduction in the number of active unfair competitors and an impressive 99% decrease in occurrences. Results that bring more efficient marketing campaigns and greater brand integrity, plus ensuring customers find what they are really looking for.
BrandMonitor helped protect our brand and strengthen our online presence. With their help, we identified and cut unfair practices and improved our customers' trust, ensuring a safe and reliable digital experience for those looking for Gran.