Varejo
AMARO eliminates 97% of competitors on Google
Competitors crowded the search for AMARO's name — 227 attackers eliminated and 40 thousand occurrences removed from Google.
- 40,000 occurrences removed
- 237 attackers notified
- 227 attackers eliminated
About the client
AMARO is much more than a fashion, beauty and home items brand. It is a lifestyle company that seeks to offer its consumers the best product curation so they can express their personality and feel good about themselves. With creativity, technology and data, AMARO ensures an easy, fast and safe shopping experience, delivering everything you need to transform your style and home, celebrating each special moment.
The challenge
The partnership between AMARO and BrandMonitor was established with the main purpose of allowing the brand's media team to direct its efforts to other strategic campaigns, while ensuring AMARO's reputation and interests were protected. With the need for a strategic outlook and the synergy of a specialized team, the collaboration aimed to further boost the impact of Google Ads campaigns already in progress. This approach not only strengthened AMARO's digital presence but also ensured every marketing initiative was aligned with the brand's growth and protection goals, consolidating a strategic and effective partnership between both companies.
The solution
The BrandMonitor team conducted a meticulous analysis, identifying the main attackers and establishing strategic contacts for fast and assertive communication. Over time, we mediated negotiations between AMARO and these attackers, reaching an impressive result: today, 97% of these threats have been neutralized through our mediation process, leading to the removal of their institutional terms in relation to the brand. This success was the fruit of close collaboration with AMARO's team, who worked alongside us to eliminate these threats and secure the brand's strategic goals effectively and durably.
Through BrandMonitor we receive daily reports on the monitoring of our institutional terms, plus strategic analyses and support in mediations that ensure attackers are eliminated effectively. We had many problems dealing with other brands buying our terms and, with BrandMonitor's service, this stopped being a problem: we started having more detailed monitoring, quick action and 97% of attackers eliminated.