Fintech
Asaas cuts CPC by 47% and grows clicks by 23%
In a crowded fintech market, Asaas cut 47% off CPC and gained 23% more institutional clicks in a single month.
- 47% in Cost Per Click in a single month
- +23% increase in institutional clicks
About the client
Asaas is the complete digital account for businesses that automates financial management processes, boosts productivity and reduces bureaucracy for businesses of every type and size. It was featured among the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking. Founded by brothers Piero and Diego Contezini, the company started in Joinville 13 years ago and serves all of Brazil, with over 1 million digital accounts created by companies and more than 500 employees across Brazil.
The challenge
In one of the hottest fintech markets in the world, competitiveness is high and the work of marketing teams is constant, raising the challenge of protecting the brand and institutional identity to deliver better results. Asaas understood this need and took on the challenge by relying on BrandMonitor's expertise and technology, starting the fight against the abusive brand bidding practices of attackers on its institutional campaigns to lower costs, optimize results and ensure that interested potential consumers reach what they are really looking for.
The solution
BrandMonitor's Brand Strategy team kicked off monitoring and analysis of the data obtained through exclusive technology, taking the necessary actions against every identified attacker. The result speaks for itself: the team's efforts secured a ~47% reduction in Cost Per Click in a single month versus the previous year, along with a 13% increase in click-through rate in the same period — a result that ensures the health of institutional campaigns and secures reach to consumers searching for Asaas.
BrandMonitor helped us map and notify the companies that were buying Asaas's institutional terms in a dynamic and complete way. This led to a reduction in our institutional CPC costs and improved the protection of our brand in such a competitive market, further strengthening our online presence.