Fintech
Inter cuts institutional CPC by 80% and projects high savings
Dozens of irregular advertisers were buying Banco Inter's terms — 80% reduction in institutional CPC.
- 80% reduction in institutional terms CPC
- 240 irregular advertisers identified
- 90% reduction in occurrence incidence
About the client
Since 1994, Inter's path makes its pursuit of innovation and transformation clear. That is why today, after rethinking what nobody else stopped to think about, Inter is much more than a bank. The Super App makes your life easier, allowing you to open a digital account, access an investment platform, get a mobile virtual operator line, request different types of insurance or credit for projects, plus do your shopping in a virtual mall with Brazil's best retailers — and airline tickets at unbeatable prices.
The challenge
Inter is one of the pioneers among virtual banks and Super Apps. Because of this, there was a significant number of attackers buying the brand's various institutional keywords. Among these attackers were big companies with complex communication channels, requiring specialized knowledge in unfair competition to fight potential brand risks.
The solution
After monitoring, our Brand Strategy team analyzed the data obtained and conducted mediation with the identified attackers, aiming for bilateral agreements to remove the brands' institutional terms. This way, we mediated agreements with fintechs and also with traditional banking institutions.
"The partnership with BrandMonitor allowed us to replan our media budget, since we saved on institutional terms investment. We combined BrandMonitor's solution with our team's expertise and managed to reach our customers without competitor interference. We also identified the different types of ads being run on top of our brand."