Fintech
Conta Simples reduced monthly CPC by 92%
Unauthorized third parties were using Conta Simples' keywords — 92% reduction in monthly CPC.
- 92% monthly CPC reduction
- 13% Impression Share increase
- 23% Click-Through Rate increase
About the client
Conta Simples is the main expense management platform for corporate cards in Brazil. With the purpose of offering autonomy to teams and control of companies' financial spending, the brand offers a complete range of solutions, from an expense management platform via multiple corporate cards to a business account.
With more than five years in the market, Conta Simples is one of the largest fintechs in terms of users and transaction volume. In total, there are more than 30 thousand active customers, plus more than 500 thousand cards created. In 2023 alone, the company transacted R$18 billion.
The challenge
Conta Simples was dealing with brand bidding challenges in the digital environment, especially through the use of brand keywords by unauthorized third parties. These ads diverted traffic and affected online visibility. The goal was to mitigate these inappropriate practices and preserve brand integrity without harming market competitiveness.
The solution
Facing this challenge, Conta Simples leveraged BrandMonitor's expertise to monitor and analyze occurrences. The goal was to effectively identify possible unfair practices. This work delivered great results for the campaigns: with 88% of the notified attackers eliminated, Conta Simples secured an Impression Share of 95% and consequently reduced its Cost per Click by 53%, signaling a positive response to the actions taken and ensuring greater campaign effectiveness, reaching those who are really looking for the brand.
The partnership with BrandMonitor was very important to strengthen Conta Simples' digital presence. The team's expertise, combined with strategic collaboration, was decisive to ensure great results. In marketing, our focus has always been brand protection and growth, and brand bidding monitoring brought not only significant improvements in metrics, but also propelled our business goals.