# Serasa cuts CPC by 85% and gets 39x ROI

**Marca:** Serasa  
**Setor:** Fintech  
**URL:** https://www.brandmonitor.com.br/en/cases/serasa

A leader in financial solutions, Serasa attracted unfair competition — 85% CPC reduction and 39x ROI.

## Resultados

- **85%** — institutional CPC reduction
- **43%** — reduction in institutional ads
- **+39x** — return on investment

## Conheça o cliente

Serasa is a branch of Serasa Experian and is today the leading reference for data and information analysis for access to credit in Brazil. Within its ecosystem, different portals are responsible for improving the population's financial health with digital products and services. You can check your credit score on Serasa Score, negotiate your debts on Serasa Limpa Nome, request loans and credit cards on Serasa eCred, monitor your data on Serasa Premium and keep your own digital wallet for paying bills and contracting services.

## O desafio

Beyond being a leader in financial features — which on its own already attracted unfair competition and the buying of Serasa's terms — the customers searching for the company's solutions were also more susceptible to phishing actions, since we're talking about financial matters and data access. Fraudsters took advantage of this search moment to lure customers to their sites and direct contacts, promising quick loans and miraculous solutions. The customer was diverted and exposed to scammers' actions.

## A solução

BrandMonitor's main goal is to protect the Serasa brand, ensuring the consumer's path to the company's official channels happens without diversions or interference. Therefore, the Brand Strategy team carefully analyzes the data obtained through our monitoring, including communications and simulations to identify fraud and bad actors. We communicate with the Serasa team quickly and file complaints with the platform responsible for the ads. We achieved a result that encompasses customer protection and the elimination of competitors.

## Depoimento

> Serasa's goal is to improve the financial health of the entire population. To do that, we need to reach people and show them the different features and opportunities the company offers. That's why brand protection through the partnership with BrandMonitor was one more step to keep us from losing customers and to better protect consumers. It's a long-term effort that has already brought surprising results in this first semester of partnership.

— Eduardo Martinelli