# Movidesk cuts institutional CPC by 54%

**Marca:** Movidesk  
**Setor:** SaaS & Tech  
**URL:** https://www.brandmonitor.com.br/en/cases/movidesk

Brand bidding pressured Movidesk's CPC — cost fell 54% and clicks rose 81%.

## Resultados

- **54%** — CPC reduction
- **81%** — increase in clicks
- **17%** — growth in impressions

## Depoimento

> The partnership with BrandMonitor was crucial to boost our campaigns, protecting our brand and expanding our market visibility. The whole team is proactive, strategic and committed to results, ensuring efficiency at every step of the project.

— Rossana Pikussa