# Labdata shields the brand and eliminates 78% of competitors

**Marca:** Labdata  
**Setor:** Educação  
**URL:** https://www.brandmonitor.com.br/en/cases/labdata

Competitors were fighting for Labdata's name on the eve of Black November — 78% eliminated and CPC 33% lower.

## Resultados

- **25%** — CPC reduction vs 2021
- **78%** — competitors eliminated in 6 months
- **33%** — CPC reduction in 6 months

## Conheça o cliente

Labdata is FIA Business School's Center of Excellence, working in teaching, research and consulting in information analysis using Big Data, Analytics and AI techniques. Designed with courses focused on analysis and innovation, Labdata is a pioneer in Brazil, with more than 10 years of operation, over 9 thousand students and more than 85 graduating classes.

## O desafio

The partnership with Labdata started in September and our main goal was to ensure brand protection in time for Black November — held by them annually — and for the year-end / new-year period, when search for professional training increases. As a pioneer with directors who are references in the Big Data, Analytics and AI market, Labdata has high demand during enrollment season; our goal was to protect the brand and ensure the effectiveness of campaigns and the work already done by the Center of Excellence team.

## A solução

The monitoring done by our platform found more than 80 attackers during the first weeks of partnership. Our Brand Strategy team identified strategic touchpoints and began mediation work and B2B agreements. In November, we already saw a 66% reduction in the number of original attackers and, even with new domains buying Labdata's terms, we maintained a 50% reduction in December.

## Depoimento

> Labdata's campaigns were already being developed by apis3, who introduced BrandMonitor and showed us the benefits it would bring. As soon as we signed up, we started receiving reports, mediations began to happen and, month after month, we saw the results of this solution and how much apis3 could improve the campaign setup while BrandMonitor protected our brand. Today this partnership is essential for our marketing strategy, so we can keep delivering quality teaching, research and consulting.

— Prof. Dr. Alessandra de Ávila Montini