# Green by Missako grows brand impression share

**Marca:** Green by Missako  
**Setor:** Varejo  
**URL:** https://www.brandmonitor.com.br/en/cases/green-by-missako

Unauthorized ads were using Green by Missako's name — 30% increase in impression share and CTR 53% higher.

## Resultados

- **30%** — increase in impression share
- **41%** — growth in impressions
- **53%** — CTR increase

## Conheça o cliente

Green by Missako is a children's fashion brand known for its high-quality clothing and accessories with exclusive design. Focused on providing comfort and style for kids, Green by Missako has been standing out in the market with collections that combine modern trends with a playful touch, winning the preference of parents and kids.

## O desafio

Green by Missako faced significant challenges with unfair competition practices in the digital environment, particularly through brand bidding — unauthorized ads using brand keywords. These unfair ads were diverting traffic and hurting brand perception and visibility online. The main goal was to drastically reduce these occurrences and eliminate the attackers harming Green by Missako's integrity.

## A solução

To solve these problems, Increase worked in partnership with BrandMonitor to implement a continuous and rigorous monitoring system capable of identifying and recording every unfair competition occurrence in ads. BrandMonitor monitored key brand terms, recording and analyzing each occurrence in detail. Since the start of the partnership, the results have been significant: Green achieved a 30% increase in impression share, a 41% growth in top-of-page impressions and a 53% boost in CTR (Click-Through Rate). There was also a significant reduction in unfair competition occurrences, with the elimination of more than 150 unfair competitors, improving advertising campaign efficiency and brand visibility.

## Depoimento

> BrandMonitor played a key role in protecting our brand against unfair competition. Thanks to continuous monitoring and effective strategies, we significantly grew our impressions and CTR while eliminating attackers. This partnership strengthens our digital presence and ensures the trust of our consumers.

— Guilherme Oura Chiang