# Camicado triples ROI and cuts CPC by 67%

**Marca:** Camicado  
**Setor:** Varejo  
**URL:** https://www.brandmonitor.com.br/en/cases/camicado

Attackers from several segments used Camicado's name on Google Ads — CPC 67% lower and ROI tripled.

## Resultados

- **67%** — CPC reduction in institutional campaign
- **+45k** — occurrences monitored
- **3x** — tripled ROI

## Conheça o cliente

Camicado, a consolidated network with over 25 years of history in the home and decor market, stands out not only for its wide product variety but also for its commitment to offering personalized service in a pleasant and differentiated environment. From decoration items to kitchenware, tableware, small appliances and organization solutions, Camicado is present in special and everyday moments, providing unique experiences that delight its consumers. From choosing items for wedding registries to supplying daily needs, Camicado stands out as a reliable partner dedicated to the comfort and style of Brazilian homes.

## O desafio

Due to its wide range of products, Camicado faced a major challenge with attackers from different segments improperly using the brand name on Google Ads campaigns. This practice not only undermined the company's campaign results but also unnecessarily raised the cost per click (CPC) of its own institutional campaigns. Even with Camicado's first position guaranteed by Agência Cadastra, other ads triggered by the term "camicado" continued to be an obstacle.

## A solução

To solve this, BrandMonitor implemented a monitoring platform dedicated to the "Camicado" term, sending daily reports to the Agência Cadastra team. This strategic partnership was key in combining brand protection expertise with a clear view of the campaigns in progress. By identifying the most impactful attackers harming the Camicado brand, the BrandMonitor team started negotiations to remove the "Camicado" term from those attackers' Google Ads campaigns, promoting more effective management and protecting Camicado's advertising investments against harmful external interference.

## Depoimento

> BrandMonitor helped us boost our investment by identifying buyers of institutional terms and lowering our CPC in extremely competitive scenarios like Black Friday. It was without a doubt a strategic partnership for the company and contributed to the results we achieved!

— Natan Anaf