# AMOBELEZA cuts CPC by 36% by protecting its brand

**Marca:** AmoBeleza  
**Setor:** Varejo  
**URL:** https://www.brandmonitor.com.br/en/cases/amobeleza

Competitors and unauthorized domains were using AmoBeleza's name — CPC fell 36% and brand bidding dropped 91%.

## Resultados

- **36.5%** — CPC reduction
- **174%** — CTR increase
- **91%** — brand bidding reduction

## Conheça o cliente

AMOBELEZA is an e-commerce platform specialized in beauty and personal care products, offering a complete selection that goes from skin and hair care to makeup and perfumes from renowned brands. With a diversified portfolio and focus on customer experience, AMOBELEZA earned a prominent place in the online market, becoming a reference in convenience and quality. Their commitment to customer service and a solid digital presence has made it a trusted destination for consumers all across Brazil.

## O desafio

With the growth and consolidation of its online presence, AMOBELEZA began facing challenges related to Brand Bidding, where several competitors and unauthorized domains used the brand name in paid campaigns to attract customers. These practices hurt visibility and raised the cost per click of the official campaigns, leading consumers to access competing channels instead of AMOBELEZA's legitimate sites. The brand also started identifying a rise in occurrences from these unfair competitors, which included not only coupon and discount sites but also other major beauty players. This situation hurt the impact of marketing investments and made it harder to reach genuine customers. AMOBELEZA needed a solution that could quickly mitigate these problems, protecting the integrity of its campaigns and ensuring that its customers were directed exclusively to official channels.

## A solução

To tackle the Brand Bidding challenge, BrandMonitor developed an intensive monitoring and effective notification strategy, identifying 130 active unfair competitors. This solution included rigorous follow-up and direct approaches to contact the infringers, resulting in a 91%+ success rate in eliminating Brand Bidding occurrences. BrandMonitor delivered a 36.5% reduction in cost per click (CPC) on AMOBELEZA's campaigns, improving competitiveness and optimizing advertising investments. Furthermore, click-through rate (CTR) grew 174%, strengthening the visibility of legitimate ads and directing the target audience to the brand's official site. Among the success stories, BrandMonitor achieved substantial reductions of activity on prominent sites, securing AMOBELEZA's exclusivity over its main keywords.

## Depoimento

> BrandMonitor was essential to protect our brand against brand bidding. With a reduction in occurrences and a significant drop in CPC plus a meaningful rise in CTR, we secured visibility for our ads and optimized our investments. The partnership had a positive and sustainable impact on our digital presence.

— Adriana Araujo