# Acordo Certo cuts its institutional CPC by 63%

**Marca:** Acordo Certo  
**Setor:** Fintech  
**URL:** https://www.brandmonitor.com.br/en/cases/acordo-certo

Competitor brand bidding inflated Acordo Certo's CPC — the operation cut 63% of the cost and eliminated 86% of attackers.

## Resultados

- **63%** — brand institutional CPC reduction
- **86%** — of competitors eliminated
- **60%** — Impression Share increase

## Conheça o cliente

Acordo Certo, a company from the Consumidor Positivo group, stands out as an innovative platform for online debt negotiation, always committed to transforming the financial reality of millions of Brazilians. With the clear mission of providing financial well-being to delinquent consumers, Acordo Certo simplifies tracking, negotiation, payment and debt notifications, always aiming to offer the best possible digital experience to its users.

## O desafio

In the increasingly competitive financial services market, Acordo Certo faced a major challenge: Brand Bidding from its main competitors. This practice not only raised advertising costs and reduced brand visibility in marketing campaigns, but also redirected potential customers to other brands, negatively impacting the company's results. On top of that, in the sensitive financial services segment, there is a growing concern about consumer security and trust, which makes these strategies even more problematic.

## A solução

Partnered with Acordo Certo, BrandMonitor was able to use its proprietary monitoring technology and, through it, a detailed analysis to identify competitors bidding on the brand's institutional terms. This strategy enabled fast and efficient action from our Brand Strategy team, who generated detailed reports on brand activity and kept agile communication, allowing a direct and effective response against these attackers. As a result, we eliminated 86% of the identified competitors. The impact of this initiative was extraordinary: the brand's Impression Share soared to 98% on the search network after a 60% increase. We also recorded a significant 63% reduction in cost per click (CPC). These results not only optimized advertising investment but also dramatically increased the efficiency of marketing campaigns. More importantly, they reinforced consumer security and trust when searching for Acordo Certo's services.

## Depoimento

> The partnership with BrandMonitor was essential to boost our marketing results and lower our costs, which in turn opened margin for us to expand our strategies. We achieved better campaign performance, protected our brand in a competitive market and kept growing and strengthening our online presence. On top of that, the whole team is super available, communicative, strategic and careful in every negotiation, analysis and opportunity since the start of the project!

— Izabella Bonatti